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International Journal of Applied Management (ISSN: 1742-2590) Volume 1 Issue 2
Professor Richard Varey
University of Waikato, New Zealand
A social, economic, and political perspective on customer-supplier relationships and internal marketing within the corporation* when discussed as a management approach can add value to management as organising.
The concept of partnering is applied to the inner market by adopting a relational market model which differs from the economic market model which assumes price-mediated relationships.
A framework of interactive planning is proposed which can be operationalised in the corporate working environment to foster co-operative long-term relationships which generate wealth and well-being through value-creating productivity. Community, membership, belonging, and participation result.
*the corporation is an organised collective of people working in a dynamic system