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International Journal of Applied Quality Management (ISSN: 1742-2647) Volume 1 Issue 2
, Director
Nottingham University Business School, Malaysia Campus, Kuala Lumpur, Malaysia
, Head of Centre
for English Language Education, Malaysia Campus,
Kuala Lumpur, Malaysia
This paper seeks to reveal the relationship between the differing maturity levels of a guanxi network and the requirements for the successful implementation of a Total Quality Management approach to business excellence.