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Table 1.2 Research Constructs
Code |
Research constructs as represented by figure 1.5 |
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 |
Operation focused-process optimisation Operation focused-product and service reliability Continuous improvement Supplier management Usage of quality tools Employee involvement Quality information and planning Quality training Benchmarking Empowerment |
M1 M2 M3 M4 M5 M6-N M7-N M8-N M9-N M10-N |
Competitor orientation Technological orientation Innovation orientation Customer relationship (final customers) Channel relationship (agents and distributors) Strategic positioning & segmentation -(not tested) Marketing mix modifications (e.g. mass customisation) Branding International marketing (e.g. globalisation) Marketing research |
MQ1 MQ2 MQ3 MQ4 MQ5 MQ6 MQ7 MQ8 MQ9 |
Customer orientation Market advantage Design optimisation Interfunctional co-ordination Top management commitment Teamwork Customer satisfaction (internal and external) Knowledge and learning (not tested) Measurement (not tested) |
P1 P2 P3 P4 P5 P6 P7 P8 |
Sales growth Return on assets Customer retention Success in new products or services Corporate image or company reputation Sales over revenue ratio (profitability) Customer satisfaction Relative market share |
E1 E2 E3 |
Market turbulence Competitive intensity Technological turbulence |
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