|
This journal is sponsored by the Faculty of Organisation and Management - Sheffield Hallam University
As we might be aware, the derivation of the term "strategy" was said to originate in the ancient Greek term "strategos" signifying a leader in the army.
In more modern times it has unfortunately been utilised as an all-embracing term, whose role was to provide the fulcrum of organisational planning , which in turn determined how an organisation could/should achieve its stated future goals and objectives.
The purpose of this new journal is to focus both readers and writers' attentions on the "doing" part of strategy rather than merel;y concentrating on the "thinking" and theoretical aspects, important though they remain.
Hax has argued that Strategy should be a coherent, unifying and integrative patter of decisions, whereas Mintzberg and Waters posited their theory of a crucial distinction between intended and realised strategy.
Ohmae has suggested that "successful business strategies result not from rigorous analysis, but from a particular state of mind", and that "strategists employ analysis only to stimulate the creative process, to test the ideas that emerge, to work out their strategic implications or to ensure successful execution."
Finally, von Clausewitz proposed that "Strategy can be studied as a science, but the practice of strategy is an art."
It is to debate, study, analyse, exemplify and hopefully provide potential solutions to some of these issues that this EJournal has been established to provide a focus.
Achieving Sustainable Performance Through TQM and Market Orientation: A Proposed Framework for Empirical Investigations
Dr. M. Idris-Ashari and Professor Mohamed Zairi